About

In a niche market of 925 Silver Jewelry, Eshyl wanted to explore the unexplored with its collection of 925 Sterling Silver Jewelry.

A thoughtfully crafted strategy was in place that would help fill the gap between basic silver & 925 sterling silver, through brand awareness. Conceptual Photoshoots were executed for each collection that Eshyl introduced.

To enhance the customer experience at the store, theme-based graphics were designed for both in-store & outside the store. Not only during festive occasions but Sterling Silver became the essence to celebrate special moments too.

Newspaper Ads were done at regular intervals to help build brand awareness. A planned structure was incorporated to maintain an elegant Social Media presence, which included Collaboration with Stylists & Celebrities.