About

A multi-brand toy showroom that started in Ahmedabad but gradually opened its wings to the nation to all the kids for a ride to creativity, imagination, play & growth. Starting from 3k followers on social media, the brand has been connecting to parents across cities through full-fledged digital marketing strategies to help cooped up kids open their world to play.

While kids are our stars, the medium to reach the stars is through their parents. From identifying the target audience, to awakening them on safe play, to engaging them with their kids through activities & adhering to brand’s motto of helping kids GROW, Ginis team went on to become kids again to devise Toycra’s online identity.